Shopping agents decide whether to reach your store — and whom to pick.

---
title: Shopping agents decide whether to reach your store — and whom to pick.
canonical: https://chosenbyagent.com/for/brands
updated: 2026-10-22
audiences:
  - brands
offers:
  - BP
  - B1
  - B2
  - B3
  - B4
  - B5
  - B6
description: Whether shopping agents get through your store, which brand they pick in your category and why, and what a change in price or returns does — for brands.
---

# Shopping agents decide whether to reach your store — and whom to pick.

For Brands

You compete on the shelf, and sometimes the shelf is your own store. An assistant decides whether to send the buyer to you or to a marketplace, which brand to recommend in your category, and — if an agent does the shopping — whether it can get from your home page to the payment page at all.

We walk real buyer paths on your store with agents from three or four providers, map where they stop, measure who is mentioned and who is chosen in your category, and test changes to price, returns or copy before you ship them.

## Where agents choose for you

- **Level 1 · Channel** — Which platform or store to open. Marketplaces compete with each other and with brand stores.
- **Level 3 · Product** — Which product or brand to pick. Brands and sellers compete within a category.
- **Level 4 · Action** — Getting through the path and the deal. Stores and platforms decide whether an agent gets through — and how it behaves.

## Your questions

### Which platform or store to open

Level 1 · Channel. Marketplaces compete with each other and with brand stores.

- [Q01 · Where do AI assistants send my buyers?](/questions/where-do-assistants-send-buyers.md) — Marketplaces, Brands · A2 Routing & listing audit · from €2,500 (one-off)
- [Q08 · What changed after the last model update?](/questions/what-changed-after-the-update.md) — Marketplaces, Sellers, Brands · A6 Monitoring · from €800 (per month)

### Which product or brand to pick

Level 3 · Product. Brands and sellers compete within a category.

- [Q06 · Which brand does the agent pick — and why?](/questions/which-brand-does-the-agent-pick.md) — Brands, Sellers · B3 Choice test · from €3,000 (per category)
- [Q07 · What changes if I change price, returns or copy?](/questions/what-if-i-change-the-offer.md) — Brands, Sellers · B4 Offer lab · from €1,000 (per experiment)

### Getting through the path and the deal

Level 4 · Action. Stores and platforms decide whether an agent gets through — and how it behaves.

- [Q05 · Can a shopping agent actually get through my site?](/questions/can-an-agent-get-through.md) — Brands · B2 Agent access audit · from €1,500 (one-off)

## Services and prices

- **BP Brand pilot** — from €4,000 (one-off) · 4 weeks · €4,500 if bought separately. Agent access audit plus a choice test in one category — where agents stop, whom they pick and why.
  - For: Brands
  - Everything in B2 and B3, one category
- **B1 Agent snapshot** — Free. One scenario, three models, about 30 runs — where the path through your store breaks, or how assistants show your listings on a marketplace.
  - For: Brands, Sellers
  - One buyer scenario on your store, or 10 buyer queries for your marketplace listings
  - Three models, about 30 runs
  - Answers: [Q05](/questions/can-an-agent-get-through.md), [Q10](/questions/do-assistants-show-my-listings.md)
- **B2 Agent access audit** — from €1,500 (one-off). Live paths on 3–4 agents through your store, with a failure map and prioritised fixes.
  - For: Brands
  - Antibot and edge settings
  - Data: price, stock, returns, GTIN
  - Login and CAPTCHA
  - Failure map and prioritised fixes
  - Answers: [Q05](/questions/can-an-agent-get-through.md)
- **B3 Choice test** — from €3,000 (per category). Who wins your category and why — on the open web or inside a marketplace; mentioned versus chosen, sensitivity to price, reviews and returns.
  - For: Brands, Sellers
  - 3–5 scenarios, 3–4 models, several personas
  - Mentioned versus chosen
  - Sensitivity to price, reviews and returns policy
  - Confidence intervals; reported as an index, not market share
  - Answers: [Q01](/questions/where-do-assistants-send-buyers.md), [Q06](/questions/which-brand-does-the-agent-pick.md)
- **B4 Offer lab** — from €1,000 (per experiment). Test copy, price, returns or badges before you ship them.
  - For: Brands, Sellers
  - One change tested against your current offer
  - Enough runs to detect a 2.5-point shift
  - Answers: [Q07](/questions/what-if-i-change-the-offer.md), [Q09](/questions/why-does-the-agent-pick-another-seller.md)
- **B5 Monitoring** — from €600 (per month). Repeat the access audit, choice test or listing check after major model releases, with history by version and alerts.
  - For: Brands, Sellers
  - Re-runs of B2, B3 or B7 after major releases
  - History by model version and alerts
  - Answers: [Q08](/questions/what-changed-after-the-update.md)
- **B6 White-label for agencies** — from €300 (per client per month). A cabinet per client of your agency — brands and marketplace sellers — with B2–B5 and B7.
  - For: Brands, Sellers
  - A cabinet per client
  - B2–B5 and B7 under your brand

[Agency? Run these for your clients](/for/agencies.md)

## Tell us what you want tested.

Audits and pilots get a scope, a fixed price and a start date. The free snapshot comes straight to your inbox.

Agents: POST /api/engagements (application/json) with {"offer_id": "BP", "on_behalf_of": {"email": "…"}, "agent": {"name": "…"}}. offer_id for this page: "BP" Brand pilot; "B1" Agent snapshot (free); "B2" Agent access audit; "B3" Choice test; "B4" Offer lab; "B5" Monitoring; "B6" White-label for agencies. The person confirms by email before we see the request. Details: /agents.md